Helping B2B brands grow — across borders, across markets.
We’re Salmön+Salmön, the original Brand Value Agency.
We are happy to tell you a bit more about us and about why and how we do what we do
Our story is our drive
We founded Salmön+Salmön because B2B brands were stuck in a gap.
Consultancies had the strategic thinking but lacked creative execution.
Agencies had the creative spark but lacked business-grade strategy.
And, … both came with bloated teams, inflated budgets, and slow results.
With backgrounds in Big Four consulting and top advertising agencies, we’d spent years leading high-stakes projects for major local and global brands.
A focus on quality of thinking and execution
But we saw how the same quality of thinking and execution could — and should — be available to companies on the rise, not just the corporate giants.
So we created a new model: the Brand Value Agency.
One that starts with an outside-in view of your brand, utilizes data and market intelligence to set direction, incorporates creativity that cuts through, and accelerates it all with AI.
It’s the fastest way to turn insight into action — and action into brand value.
Not different by choice, but different by nature
We’re not “just” a marketing agency — and we’re not a consultancy firm.
We sit where strategy meets execution, with the agility to adapt and the focus to deliver.
What sets us apart:
01
EmbeddedSenior Leadership:
We embed senior leaders (CMO + Creative Director) into your business, backed by a hands-on team that executes and sees projects through.
02
AI as a Competitive Edge:
We develop custom AI solutions that accelerate marketing impact — from intelligent targeting to automated workflows and predictive analytics.
03
ProvenGo-to-Market Expertise:
We specialize in multi-market European launches — building local-first GTM strategies that navigate regulation, language, and culture.
Meet the founders
“Together, we bring senior-level expertise directly into your business — combining strategic vision with creative execution to help you move faster and think bigger.”
Administrator
With a background in big-four consulting, Ingrid turns complex business challenges into clear, data-backed growth strategies. She knows how to align stakeholders, translate market insight into action, and spot the opportunity brands are missing.
Creative & Brand
Ex-AKQA Creative Director, Tim has led brand transformations for global names. He blends creativity with commercial sense, ensuring every idea is designed to drive value — not just look good.
The magic team
Daphné Vandycke
Digital Marketing & Operations
Specialties: Lead generation, ATL & BTL campaign planning, client service management, project management
Fee Van Der Auwera
Social Media Management
Specialities: Content strategy, organic social media campaigns, paid social advertising
Monah Legat
Marketing Strategy
Specialties: Digital strategies, content architecture, marketing program execution, go-to-market strategies and implementation
Stefano Lodi
Marketing Strategy
Specialties: Go-to-market strategies and implementation, AI architecture development, marketing program execution
Christian Lombardi
Sales & Growth
Specialties: Go-to-market and B2B implementation, consumer electronics and hardware products expert, new market penetration
Fabrizio Miazetto
IP Law
Specialties: Intellectual Property Law across Europe, technology licensing, trademark-based franchising programs
This is how we do it
Every engagement starts with an honest, outside-in brand review. From there, we build the right team for your growth challenge — working project-by-project, embedding ourselves within your team, or offering a flexible Marketing & Sales as a Service model that adapts to your maturity level and growth stage.
Discover
Audit your brand, market, and data to uncover untapped opportunity.
Design
Position your brand to stand out and equip you with the tools to grow.
Deliver
Launch with precision, nurture your market, and scale with confidence.
We can work independently or alongside your people, bringing fresh perspective and deep expertise in equal measure.
Frequently Asked Questions
What is your “Brand Value Agency” model?
It’s our 3D approach: Discover (insight), Design (positioning & assets), Deliver (GTM execution). No silos, just results.
Who will we work with?
You’ll work directly with senior experts — CMO, Creative Director, and specialists — no handoffs to juniors.
Do you collaborate with existing marketing teams or partners?
Yes, we can integrate seamlessly with your team or other agencies, or work independently when needed.
Do you work in regulated industries?
Yes — we have proven success in EU multi-market environments, where compliance and nuance matter most.
Can you embed onsite?
We work hybrid: Belgium-based with pan-European reach, combining onsite leadership with remote delivery.
Let’s start building your brand value.
Book your outside-in review today, and we’ll uncover your biggest growth opportunity — then give you the roadmap to capture it.