CAFIMO is the holding company behind a number of European automotive companies, past and present. Its most important asset is Carconnex: a leading European trader in new and young used cars, based in Belgium.
We had been working with Carconnex for some time, but CAFIMO itself had never been positioned as a brand. It existed, but it didn’t speak.
The CEO of Carconnex wanted to connect with other companies in the automotive sector to explore new collaborations and to engage start-ups and scale-ups with strong ideas in need of investment and operational support.
But was Carconnex the right vehicle to attract those opportunities? Together with the CEO, we shifted our focus to the silent holding company behind it all: CAFIMO. The problem? CAFIMO had no clear mission, positioning, or voice.
That was about to change.
We transformed CAFIMO from a quiet holding into a vibrant, inspiring portfolio brand.
CAFIMO is now actively building its reputation within the European automotive landscape. Starting from zero, the LinkedIn audience is steadily growing and the first leads are coming in.
New expansion plans are already taking shape, paving the way for collaborations with car traders, OEMs, leasing companies, start-ups, and other automotive players across Europe.
We’re proud to be part of this journey and excited about what’s next.
