200-year-old heritage brand enters Europe

About

The Challenge

Grondona, a family-owned Italian bakery established in 1820, aimed to expand internationally after 200 years of domestic success. Their challenges included adapting packaging for diverse regulations, managing distribution channels, building awareness, and driving product sales across new markets.

Our Approach

  • Discover phase: Market research across Belgium, The Netherlands, Germany, Spain, France, and MEA to analyze consumer behavior, regulations, and competitors.
  • Design phase: Customer journey design and marketing-sales roadmap, multilingual assets, localized messaging, and tailored commercial models.
  • Deliver phase: Targeted campaigns, new commercial channels, and aligned marketing-sales execution.

The Result

Grondona grew exports, gained new international customers, and boosted brand visibility with increased engagement and inquiries.

Spotlight

We elevated Grondona’s heritage by showcasing sustainability and product quality with compelling storytelling and visuals, differentiating them in a crowded market.

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