Immotheker Finotheker is Belgium’s leading independent broker for mortgage loans and pension savings. With more than 100 offices nationwide and over 30 years of experience, the brand is known for its trustworthiness, personal approach, and transparency.
Their strength is also their challenge: Immotheker Finotheker is so strongly associated with mortgages that reminding people they are also the right partner for pension savings requires extra attention.
When it comes to pensions, most people think: “That’s for later.” They feel too young, too busy, or simply not concerned, which makes pension savings easy to postpone year after year.
Our challenge was to break that mindset and find a way to get people to actively think about their pension at least once a year.
We took the idea of “thinking about your pension once a year” quite literally and introduced Open Pension Week: one dedicated week a year where everything revolves around pensions.
From Monday to Sunday, we flooded the target audience with focused, accessible content and clear calls to action — inviting them to book a pension check-up at one of Immotheker Finotheker’s 100 offices.
The impact exceeded all expectations. While pension savings had been underperforming throughout the year, this single week in November made up for almost the entire year.
Open Pension Week is now set to become a yearly moment, firmly claiming November as pension month. And with the enthusiasm across the organization, plans are already underway to make the next edition even bigger and more impactful.
