Naturis, a leading Italian food company, wanted to expand internationally by introducing its innovative plant-based, ready-to-use, and precooked ingredients into the US and Northern Europe. Their challenge was to reach food manufacturers seeking gluten-free, allergen-free, GMO-free solutions and to educate them on the benefits of quick-cooking, natural products aligned with modern health trends.
In the Discover phase, we researched the US and Northern European markets to identify business opportunities and understand regulatory landscapes and competitor activity. In the Deliver phase, we:
Naturis gained new clients and distributors, diversified beyond its Italian market, and increased online engagement through digital campaigns and a stronger website.
We applied a B2C-style approach to a B2B brand, focusing on end-consumer needs to shape messaging that resonated with food manufacturers and opened new regional opportunities.
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