First Floor is an HR company that invests in young talent and actively advocates a fresh perspective on Gen Z in the workplace and beyond. The passionate team brings together over 20 years of experience and founded the company with a clear ambition: to change HR for the better.
First Floor had a strong vision, a clear point of view, and deep expertise, but none of that was fully reflected in their communication. Positioning of First Floor in the HR landscape needed to be done. Their website, tone of voice, positioning, and service offering didn’t yet match the professionalism and conviction of the team.
All the ideas were there. The talent was there. The vision lived clearly in the founder’s head. But it hadn’t been translated into a coherent brand yet. At the same time, convincing companies to rethink HR and look at it from a different angle remained a challenge.
To prepare First Floor for their next phase, a rebranding was needed. One that went beyond visuals and touched every part of the brand. We guided the process in close collaboration with the founder.
In less than a year, First Floor made a remarkable shift. From a start-up with a strong story to a credible, trustworthy company with a solid backbone of expertise and a clearly articulated vision on the future of HR.
Even in a declining economy with tough competition, business is picking up. The sharper positioning helps First Floor make well-informed decisions about where to go next.
And the story isn’t finished. We continue to work closely with First Floor, challenging their offering, positioning, and marketing, to make sure they stay on top of their game as they transition into a new business model.
