Helping out an independent foundation with a low budget

About

Land aan Zee is an independent foundation, organising retreats in beautiful Zeeland, in the Netherlands. As a small organization, they expect their invitees to unwind, still, re-energize, in short: to land.  In these emotionally demanding times, where many individuals seek a calm spot, Land aan Zee provides a sanctuary for slowing down and re-energizing. We believe in the beauty and authenticity of small projects, considering it an honor to be part of initiatives that make a genuine impact.

 

 

The Challenge

Initially, the collaboration started to ‘create Land aan Zee’ in all its facets:

  • how to position
  • craft a name
  • how and when to communicate on its existence
  • develop all communication channels
  • and get the traction going
  • within a limited branding and marketing budget framework.

 

 

 

The Solution

non profit organization marketing

Sometimes, the right name does half the work. This was such a case. The founders already had a name in place and specifically asked us to keep it. However, we changed it for the better. Land aan Zee turned out to be the perfect name (it’s a little word play in Dutch, but you’ll get it: to land after a stormy episode in your life at the resort, 500m from the sea… in a province named Sea-land).

The other half of the work was making sure the budget was well-managed: logo and brand design, setting up a WordPress website, social channels, a content strategy, content development, copywriting and implementing a basic CRM system. We even took care of photography and drone video footage and implemented coaching on the job for content writing, sending newsletters, and managing the website.

The Result

  • A resonating name that is ideal to position a retreat center
  • Fresh looking website compared to competitors
  • Leveraging personal branding of coaches
  • Solid digital presence on google and bing due to search engine optimisation in two languages (done by Native speakers)
  • LinkedIn organic attracted more than 300 followers in 2 months time.
  • Putting a solid and evolving  basis for the launch in September 2023

Services Provided

  • Real-time consumer driven market research
  • Naming
  • Branding
  • Logo Design
  • Search Engine Optimization
  • Email marketing
  • Content strategy
  • Copywriting
  • Training on the job
  • Coaching

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