Carconnex is a European car trader, based in Belgium. The company is known in the car world for its premium service and perfect quality. Most of the cars they sell are new stock cars, instantly available. Carconnex has a team of international buyers and sales reps to buy and sell all over Europe. However, Covid-19 and strict regulations have shaken the car world the previous years.
In a rapidly evolving automotive landscape, where stability has become elusive, Carconnex recognizes the necessity of agile adaptation to shifting circumstances. To facilitate this, the company is actively engaged in the development and experimentation of innovative business ideas. This strategic initiative aims to diversify operations, ensuring business flexibility, and expanding the client database to navigate the dynamic challenges of the automotive industry.
Carconnex has chosen the expertise of Salmön+Salmön as a strategic advisor for critical decision-making and the development of innovative business solutions. Additionally, Salmön+Salmön serves as a valued marketing partner to execute the newly devised communication strategy. Through our collaboration, we’ve successfully repositioned the Carconnex brand, transforming it into an emotionally resonant love brand. Our ongoing efforts include refining alternative business models to enhance the brand’s agility and future-proof its presence. Prioritizing a robust customer journey remains at the core of our strategic endeavors.
In challenging times, Carconnex is finding a way to survive ànd to thrive. We are proud to be part of this journey as an agile partner, collaborating closely with the CEO, to implement new business ideas and adjust continuously.
