Koning & Hartman, a Belgian distributor of industrial automation hardware, wanted to enter the smart building market while maintaining their core hardware business. Challenges included long sales cycles, complex value chains, and staying relevant to both existing and new clients.
Discover phase: Market research and business model canvases for core segments.
Design phase: Brand repositioning, tailored content (technical guides, digital materials).
Deliver phase:
Integrated the CMS into a broader digital ecosystem with lead scoring, automation, and clear data management structures.
K&H increased brand awareness, boosted engagement with smart building content, and successfully launched a new product line while maintaining strong hardware sales.
El Smart Basics launch was a game-changer — lowering barriers to entry for smart solutions and accelerating adoption among both new prospects and loyal customers.
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