Untagged Movement is a bold new clothing brand that blends premium quality, entrepreneurial freedom, and uncompromising sustainability. Designed in-house by Texet Workwear, the collection is made to be personalized. It’s a neutral yet expressive blank canvas for brands, organizations, and creators to truly make their own.
The brand is built on three pillars: inclusivity, sustainability, and style. The launch collection features nine models in fifteen on-trend colors, available in inclusive size ranges. Every item is label-free, print-ready, and designed with sustainability in mind, from 100% recycled polyester threads to organic cotton drawstrings.
There surely was a lot to tell about this collection. But we didn’t want to overload the story with product details. The ambition was to give the brand a street soul and a strong visual identity.
At the same time, the budget was limited, so international photo shoots and large-scale video productions were more dream than reality.
We didn’t let go of the idea of a big launch. Instead, we started exploring what AI could offer at that moment in time. The more we discovered, the clearer it became: we could build a full campaign — video, lookbook images, and campaign visuals — with an international feel, powered entirely by AI.
That said, staying in control was key. So we took a very hands-on approach:
Once again, Texet Workwear proved to be a trendsetter within New Wave Group and the wider industry. Other sister companies are now using the same campaign assets, allowing Untagged Movement to launch across Europe with a single, coherent campaign.
