{"id":5314,"date":"2025-12-08T15:25:38","date_gmt":"2025-12-08T14:25:38","guid":{"rendered":"https:\/\/salmonsalmon.agency\/?page_id=5314"},"modified":"2025-12-15T11:06:02","modified_gmt":"2025-12-15T10:06:02","slug":"ai-creativity-the-unstoppable-force-in-b2b-growth","status":"publish","type":"page","link":"https:\/\/salmonsalmon.agency\/es\/insights\/ai-creativity-the-unstoppable-force-in-b2b-growth\/","title":{"rendered":"AI + Creativity: the unstoppable force in B2B growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5314\" class=\"elementor elementor-5314\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-611ab93a e-flex e-con-boxed e-con e-parent\" data-id=\"611ab93a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ade04ab e-con-full e-flex e-con e-child\" data-id=\"3ade04ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d41579a elementor-widget elementor-widget-heading\" data-id=\"1d41579a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI + Creativity: the unstoppable force in B2B growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d85c22 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4d85c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How European mid\u2011market brands pair AI with human creativity to accelerate performance\u2014and brand value.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0abf15 elementor-widget elementor-widget-button\" data-id=\"e0abf15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#report\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Full Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b22e02 e-flex e-con-boxed e-con e-child\" data-id=\"7b22e02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1aafd elementor-widget elementor-widget-image\" data-id=\"6e1aafd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"726\" height=\"1024\" src=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.50.59-726x1024.png\" class=\"attachment-large size-large wp-image-5340\" alt=\"\" srcset=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.50.59-726x1024.png 726w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.50.59-213x300.png 213w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.50.59-768x1084.png 768w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.50.59-9x12.png 9w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.50.59.png 798w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9ea5e7 e-flex e-con-boxed e-con e-parent\" data-id=\"c9ea5e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84e7abc e-con-full e-flex e-con e-child\" data-id=\"84e7abc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9bf75e elementor-widget elementor-widget-heading\" data-id=\"b9bf75e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you'll learn?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b1b45 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02b1b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9ae6d elementor-widget elementor-widget-text-editor\" data-id=\"4a9ae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Why AI framed as <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> automation leaves growth on the table.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How blending AI with creativity drives better ideas, faster execution, and stronger brand value.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical use cases: content at scale, smarter targeting, faster GTM, braver brand design.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A repeatable AI\u2013Creativity Flywheel for continuous improvement.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-def1c4b elementor-widget elementor-widget-button\" data-id=\"def1c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#report\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Full Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-019c572 e-con-full e-flex e-con e-child\" data-id=\"019c572\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c53c202 e-con-full e-flex e-con e-child\" data-id=\"c53c202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc2bd2 elementor-widget elementor-widget-heading\" data-id=\"2cc2bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Table of Contents (preview)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d876c3 e-con-full e-flex e-con e-child\" data-id=\"2d876c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-522c35f elementor-widget elementor-widget-heading\" data-id=\"522c35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a592da4 elementor-widget elementor-widget-heading\" data-id=\"a592da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction: Pressure to innovate, the real role of AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89e4e11 e-con-full e-flex e-con e-child\" data-id=\"89e4e11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c68eb6 elementor-widget elementor-widget-heading\" data-id=\"8c68eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb86c3 elementor-widget elementor-widget-heading\" data-id=\"1bb86c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why B2B must blend AI with creativity (not either\/or)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f88f65b e-con-full e-flex e-con e-child\" data-id=\"f88f65b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc5683c elementor-widget elementor-widget-heading\" data-id=\"fc5683c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6a9f5c elementor-widget elementor-widget-heading\" data-id=\"e6a9f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where AI and Creativity intersect:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-905c9b0 e-con-full e-flex e-con e-child\" data-id=\"905c9b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7591a elementor-widget elementor-widget-heading\" data-id=\"4d7591a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92d64c elementor-widget elementor-widget-heading\" data-id=\"b92d64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The AI\u2013Creativity Flywheel (framework)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb89b79 e-con-full e-flex e-con e-child\" data-id=\"cb89b79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6cec3 elementor-widget elementor-widget-heading\" data-id=\"6b6cec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">05<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a854c elementor-widget elementor-widget-heading\" data-id=\"c2a854c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overcoming barriers (mindset, ROI, data trust)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c67354a e-flex e-con-boxed e-con e-parent\" data-id=\"c67354a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54f23d4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"54f23d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b033285 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b033285\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><i><span style=\"font-weight: 400;\">\u201cAI speeds up and scales what you create; human creativity makes it original, meaningful, and on\u2011brand.\u201d<\/span><\/i><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d64bfc5 e-flex e-con-boxed e-con e-parent\" data-id=\"d64bfc5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-668db89 e-con-full e-flex e-con e-child\" data-id=\"668db89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32db7a4 elementor-widget elementor-widget-image\" data-id=\"32db7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16-1024x559.png\" class=\"attachment-large size-large wp-image-5347\" alt=\"\" srcset=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16-1024x559.png 1024w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16-300x164.png 300w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16-768x419.png 768w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16-1536x838.png 1536w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16-18x10.png 18w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-08-at-15.54.16.png 1584w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684d82b e-con-full e-flex e-con e-child\" data-id=\"684d82b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19dfbb5 elementor-widget elementor-widget-heading\" data-id=\"19dfbb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Ways AI + creativity drive B2B results (excerpt)\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-259285e elementor-widget elementor-widget-text-editor\" data-id=\"259285e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content at scale: Turn one idea into multi\u2011format assets fast\u2014humans refine tone, AI lifts the heavy work.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smarter targeting: Use AI to surface real segment signals; creatives build sharper, resonant stories.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster GTM: Automate testing, timing, and optimization; keep humans steering strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bolder design: Generative visuals to explain complex value\u2014guided by brand rules and human judgment<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a525c elementor-widget elementor-widget-heading\" data-id=\"81a525c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the AI\u2013Creativity Flywheel diagram and implementation checklist:<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f14706 e-con-full e-flex e-con e-child\" data-id=\"3f14706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-793be3b elementor-widget elementor-widget-button\" data-id=\"793be3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/AI-Creativity-Checklist-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baba4df elementor-widget elementor-widget-button\" data-id=\"baba4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2025\/12\/AI-Creativity-Flywheel-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Diagram<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6988302 e-flex e-con-boxed e-con e-parent\" data-id=\"6988302\" data-element_type=\"container\" data-e-type=\"container\" id=\"report\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be4885d e-con-full e-flex e-con e-child\" data-id=\"be4885d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f8121d elementor-widget elementor-widget-heading\" data-id=\"1f8121d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get the full Research Report (free)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7465228 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7465228\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019ll email you the full research report and the Scorecard worksheet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f19bc0d elementor-widget__width-inherit elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f19bc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Get The Report\" aria-label=\"Get The Report\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"5314\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f19bc0d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"AI + Creativity: the unstoppable force in B2B growth - Salmon &amp; Salmon\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"5314\"\/>\n\t\t\t\n\t\t\t<div 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type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send Me The Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1947609 e-con-full e-flex e-con e-child\" data-id=\"1947609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1c7e2 elementor-widget elementor-widget-image\" data-id=\"4c1c7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1303\" src=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons.jpg\" class=\"attachment-full size-full wp-image-2165\" alt=\"\" srcset=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons.jpg 1920w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons-300x204.jpg 300w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons-1024x695.jpg 1024w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons-768x521.jpg 768w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons-1536x1042.jpg 1536w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/salmons-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-182b1c4 e-flex e-con-boxed e-con e-parent\" data-id=\"182b1c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26dfff1 e-flex e-con-boxed e-con e-child\" data-id=\"26dfff1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a459973 e-flex e-con-boxed e-con e-child\" data-id=\"a459973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f380b6e elementor-widget elementor-widget-image\" data-id=\"f380b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"480\" src=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/Aspect-Ratio-1.png\" class=\"attachment-full size-full wp-image-2409\" alt=\"\" srcset=\"https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/Aspect-Ratio-1.png 580w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/Aspect-Ratio-1-300x248.png 300w, https:\/\/salmonsalmon.agency\/wp-content\/uploads\/2023\/02\/Aspect-Ratio-1-15x12.png 15w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8714e9a e-flex e-con-boxed e-con e-child\" data-id=\"8714e9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7218ce0 elementor-widget elementor-widget-heading\" data-id=\"7218ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your brand is your most undervalued asset. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a6741f elementor-widget elementor-widget-text-editor\" data-id=\"0a6741f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s change that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fc5fb elementor-widget elementor-widget-button\" data-id=\"a7fc5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/salmonsalmon.agency\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Your Outside-In Brand Review<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16ad32d e-flex e-con-boxed e-con e-parent\" data-id=\"16ad32d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b920b80 elementor-widget elementor-widget-wp-widget-recent-posts\" data-id=\"b920b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"wp-widget-recent-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<h5>Entradas recientes<\/h5><nav aria-label=\"Entradas recientes\">\n\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/salmonsalmon.agency\/es\/ai-and-human-creativity\/\">AI + Creativity: the unstoppable force in B2B growth<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/salmonsalmon.agency\/es\/crossing-borders-creating-brand-value\/\">Crossing borders, creating brand value<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/salmonsalmon.agency\/es\/mid-market-brand-value-gap-in-europe\/\">The Mid-Market Brand Value Gap in Europe (and How to Close It).<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/salmonsalmon.agency\/es\/challenges-for-a-chief-marketing-officer-cmo\/\">Chief Marketing Officer or Chief Value Officer?<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/salmonsalmon.agency\/es\/7steps-how-to-start-building-your-website-a-beginners-guide\/\">7 steps: how to start building your website<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\n\t\t<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How European mid\u2011market brands pair AI with human creativity to accelerate performance\u2014and brand value. Download the Full Report What you&#8217;ll learn? Why AI framed as only automation leaves growth on the table. How blending AI with creativity drives better ideas, faster execution, and stronger brand value. Practical use cases: content at scale, smarter targeting, faster [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5340,"parent":1420,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5314","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/pages\/5314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/comments?post=5314"}],"version-history":[{"count":74,"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/pages\/5314\/revisions"}],"predecessor-version":[{"id":5407,"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/pages\/5314\/revisions\/5407"}],"up":[{"embeddable":true,"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/pages\/1420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/media\/5340"}],"wp:attachment":[{"href":"https:\/\/salmonsalmon.agency\/es\/wp-json\/wp\/v2\/media?parent=5314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}