80 conversazioni danno nuovo slancio all'Europa

Circa

La sfida

A leading European workwear company wanted to launch a new product line and build awareness across its key markets. After years of steady growth, momentum had stalled — particularly in France. Their internal marketing team faced coordination challenges, with uneven messaging across geographies and a lack of alignment between sales and marketing. To succeed, they needed a unified go-to-market approach that could inject energy into the brand, streamline execution across Europe, and re-engage distributors and clients.

Il nostro approccio

We applied our 3D Model to bring structure and clarity to the launch:

  • Discover: Conducted a thorough analysis of the sales blueprint across European markets, performed target and segmentation analysis, and ran a full brand audit.
  • Design:
    1. Built a new storyline for the collection launch.
    2. Designed target databases using premium datasets.
    3. Assembled a local-first outreach team for each European geography.
    4. Developed a coordinated communication plan for rollout.
    5. Designed and launched a new online advertising program to drive awareness.
  • Deliver:
    1. Generated 180 conversations with decision-makers across direct clients and distributor networks.
    2. Delivered actionable insights to the board, revealing regional differences and market-specific opportunities.
    3. Managed coordinated messaging across social media and paid advertising.
    4. Supported the sales team with prospecting strategies and outreach training.

Il risultato

  • 30% lead generation rate on conversations forwarded to sales teams.
  • Online ads continue to drive strong traffic to the website and webshop.
  • Increased sales and renewed brand momentum across European markets.

Spotlight

Our go-to-market expertise gave the sales team a fresh perspective on their markets. Where they once saw roadblocks, they now see opportunities — unlocking growth potential across Europe.

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