Why choose WordPress as a CMS?

WordPress is a powerful and versatile Content Management System (CMS) used globally by both beginners and advanced users. This CMS offers a wide range of features to customize, organize, and automate your website and content. In this article, we will discuss some of the key benefits and features of WordPress, including custom post types, workflow automation, and AI tool integration.

Custom Post Types and Fields

One of WordPress’s strengths is the ability to create custom post types. This allows you to manage different types of content tailored to your needs. For example, if you run a podcast site, you can create a custom post type for podcast episodes, complete with fields for episode numbers, recording dates, and links to various assets. Plugins like Advanced Custom Fields (ACF) make it easy to add custom fields to your post types, enabling efficient organization and management of complex content.

Organizing and Tracking Content

To effectively plan and publish your content, WordPress offers various tools. Plugins like Editorial Calendar and PublishPress help you plan and schedule your content, providing a visual overview of your upcoming posts. Additionally, you can use categories, tags, and custom taxonomies to organize your content, making it easier to find and manage.

Automating Your Workflow with Plugins

Automation Plugins

WordPress offers numerous plugins that can automate your workflow. WP All Import, for example, allows you to import data from various sources into WordPress, which is useful for automating the creation of new posts based on external data sources. With Zapier, you can create automated workflows by integrating WordPress with other services. For instance, you can set up a “Zap” to create a new post whenever a new file is added to a specific Google Drive folder.

Notifications and Task Management

Plugins like WP Simple Notify can send notifications to team members when certain actions occur on your WordPress site, such as when a post status changes or a new comment is added. For task management within WordPress, you can use plugins like Kanban Boards for WordPress or Oasis Workflow, which help manage tasks and approvals.

Leveraging AI Tools

Transcription and Writing

Integrating transcription services with WordPress can be done easily through API integrations or plugins that support external services. Tools like Whisper can generate transcriptions that can be directly used on your WordPress site. For generating content, you can use AI writing tools like ChatGPT. Plugins such as OpenAI GPT-3 can be integrated to assist with content creation based on transcripts or outlines.

Image Creation

While tools like Dall-E and Midjourney are standalone tools, their outputs can be easily uploaded to WordPress. Plugins or custom scripts can automate this process, integrating image creation directly into your workflow.

SEO and Content Enrichment

WordLift is an AI-powered plugin that helps with content enrichment, making your posts more SEO-friendly by automatically adding schema markup and internal links.

Real-World Examples

Social Media Automation

With plugins like Jetpack, you can automatically share your new posts on social media platforms. Social Auto Poster allows you to schedule and share your content across multiple social networks.

Content Status Updates

WP Status Notifier can automatically update and notify team members of changes in content status.

Integrations

IFTTT offers similar capabilities to Zapier and can be used to create simple automations involving WordPress, such as posting a tweet every time a new blog post is published.

Conclusion

Most websites don’t need a separate, expensive CMS system that requires ticket logging. With its extensive range of plugins and ability to integrate with third-party services, WordPress is well-equipped to handle the various aspects of streamlining and automating your content creation process. Whether through custom post types, automation plugins, or AI tools, WordPress provides a flexible and powerful platform to enhance your content strategy.

If you are ready to find out for yourself, Salmön+Salmön can help you every step of the way – at a competitive price starting from 2.500 euro for small businesses to 10.000 euro for large business.