Does video marketing work? 5 reasons to use video for your product launch
When launching a new product or service, you have a lot to tell your audience… So you write pages full of reasons why people need to give your product a shot. Nope! Think again – that doesn’t work. Customers want to be entertained.Â
Intellectual property for creatives: do you have gold in your hands?
How intellectual property works? We’ll share all the ins and outs. As a creative or creative agency, understanding and protecting your Intellectual Property (IP) is essential to ensure you can reap its financial benefits.
Greenwashing: to what extent are communication agencies responsible?
Companies worldwide are under increasing pressure to be transparent about their real environmental impact. When will the marketing industry take a closer look at its role in corporate greenwashing, though?
