A business transformation for Texet Workwear via a new product?

About

Texet Workwear has been a leading supplier of quality workwear, premium wear, and promotional textiles in the BeNeLux for over 25 years. All their items in stock can be personalized or they design and develop custom-made workwear for their clients as well. Texet is part of an international group and takes the lead in the group when it comes to innovation in general, and in particular to new business models and products.

 

 

The Challenge

The challenge is twofold:

Develop attractive and innovative solutions encouraging the network of distributors to promote Texet Workwear instead of its competitors.

Anticipate more smoothly the need of the corporate end-consumer.

As a team we like to tackle this with a 360° goal driven mindset: business growth is what it comes to!

Strategy, a seamless front-end customer customer experience plugged into an existing back-end environement and a solid knowhow in quick double digit growth journeys is what we like to put at work.

 

 

The Solution

Navigating the diverse BeNeLux market alongside their valued distributors, Texet Workwear recognizes the challenges of staying attuned to every nuance. When Texet approached us with a request to collaborate on a new product, aiming to enhance cross-selling opportunities and broaden their audience appeal, we resonated with their vision. As the product is still in the pre-launch phase, intricate details are currently under wraps, but rest assured, it’s a development worth anticipating.

..stay tuned!

The Result

Stay tuned for the results. The launch is planned on January 2024.

Services Provided

  • International real-time consumer data research. What are corporates looking for today and most likely tomorrow?
  • Conduct comprehensive competitor analysis, unveiling both challenges and opportunities.
  • Navigate the intricate landscape of geopolitics without losing sight of its impact.
  • Craft a strategic naming approach that resonates with the brand’s essence
  • Elevate the strategy with our multifaceted services, always starting from a customer perspective going from product development to adoption.
  • Technical development of what cannot yet be unveiled.
  • Go-to-market strategy
  • Offline and online presence
  • Omnichannel activation both organic and paid without loosing sight of the power of corporate communication
  • Metrics: adoption rate, conversions.

We partner with resilient companies to help them adopt a survival mindset to create value for their business in Europe.