The Burnt Farm is a Belgian whisky. Or better, it would have been a Belgian Whisky, because unfortunately the project is put on hold until further notice. The Burnt Farm is the ambitious project of creating and launching a top-notch quality Single Malt Belgian Whisky, completely organic, and with the lowest possible ecological footprint ever.
How to create a Whisky brand in a country that has no tradition in Whisky-making in such a way that it has its own soul and is ready to compete with the best whisky brands in the world?
Making Whisky is a complex process, and there is never one simple solution that perfectly answers the challenge. That’s why we were very happy to work closely with the founders of The Burnt Farm, and to collaborate intensely with Raak Design and Xavier Segers for the brand and packaging design.
After thorough market research, with a clear focus on organic Whiskies from new Whisky countries, we invented a new product category: Terroir Whisky. The term ‘terroir’ is taken from the French wine industry, where the quality of the soil and the impact of the climate on that specific environment, contribute directly to the quality and unique taste of that specific ‘terroir’ wine. Given, the unique location of the farm that provides all the ingredients for The Burnt Farm Whisky, we have all the needed elements to launch the first ever ‘Terroir Whisky’ in Europe. No one will ever be able to copy this Whisky, you might call it a waterproof IP.
The idea of ‘terroir’ is also reflected in the name that refers to the original Dutch name of the farm (‘t Verbrand Hof) and in the brand and packaging design: simple and pure, but at the same time revolutionary in the details.
We aimed to create a bottle that appears as if it always existed. The bottle is honest, straightforward, and functional, with clean lines and a sturdy base. The glass is clear, and the label is minimal to let the rich, amber color of the Whisky do the talking. The base makes sure that this bottle definitely leaves an impression!
We can’t give you any results in terms of market share and net revenue, but we can give you this: the amazing branding and product design for this love project. Enjoy The Burnt Farm and pray with us that this project may be continued someday.
