Real estate company Frimm Academy Milano has been active in Italy for over 20 years, making it one of the main and established players in Italy.
Their mission is simple: helping people realizing their real estate projects and investments. With more than 2.700 agents and brokers, the company manages approximately 40.000 opportunities for its clients in the form of houses, flats, and other buildings.
However, not all projects sell like hot cakes. An ultra-modern apartment building in the outskirts of Milan for example has more than 40 flats, but they are difficult to sell, risking a grand total value of €21 million.
Frimm Academy wants to sell 40 luxury flats in a not-so-luxurious area of Milan.
Through a meticulously executed strategy encompassing targeted marketing initiatives, exhaustive market research, and strategic outreach, we have successfully connected potential buyers with their ideal residential properties. Our commitment to understanding client needs, coupled with our profound expertise in navigating the real estate landscape, has not only resulted in the generation of substantial leads but has also translated into tangible sales for our esteemed real estate partner. Our approach prioritizes a defined cost per acquisition, providing our clients with invaluable insights into return on investment.
Our journey began by addressing the challenge with focused local advertising, leveraging platforms such as Google Ads and Facebook Business Manager to drive prospects to Frimm Academy. Using highly targeted campaigns on Facebook and Instagram, tailored to the search intents and budget considerations of our audiences, we ensured a strategic and cost-effective approach.
Complementing our performance marketing efforts, we deliver prospect credentials, including email and phone numbers, empowering the agency to seamlessly schedule appointments for potential buyers to explore the showcase flat
From the 1st of October 2021 to the 22nd of December 2021, we delivered 303 leads through Facebook Business Manager and Google Ads. Out of these 303, 53 leads have been marked “interested” by the Estate Agency Agents. 36 out of 53 leads have booked an appointment to visit the showcase flat.
Considering the budget available, and the units sold, the ROI has been around 50/1, considering the combination of the different channels and strategies applied.
