Naturis is a leading Italian food company focused on the production of flours, semi-finished products and functional ingredients from cereals, pulses and rice from both conventional and organic farming, 100% gluten-free, allergen-free and GMO-free. It is now the supplier of choice of the best-known international food companies with innovative products that are always up to the new market trends. It has recently enhanced its R&D activity to develop high innovative food solutions, creating four new plant-based ingredients from legumes and rice in the past few months, supporting food companies that are looking for innovative plant-based solutions.
This Italian company has been active for more than 30 years. In its quest for growth, Naturis is looking to position itself internationally, showcasing some of its most innovative ingredients in the ready-to-do, ready-to-eat, and quick-consumption market.
Naturis aims to introduce its products to new international markets while concurrently educating food manufacturers about the advantages of its new offerings. In the current landscape of sustainability, with a growing inclination toward vegan consumption, Naturis is strategically repositioning itself to align with evolving consumer trends.
After a product portfolio analysis, two product lines were selected as the most impacting products for international expansion. Naturis’ playground are the US, South-America and Europe.
Salmön+Salmön did thorough research on the international market and went outside Naturis’ comfort zone to assess new business opportunities.
Although Naturis is a B2B brand, we decided to approach the market with a B2C vision: what are the consumers of Naturis’ clients looking for? What are their expectations? How does it vary from one geography to another? What certifications are crucial?
We advised on a go-to-market strategy within a specific geography. A number of accounts have been identified, decision makers mapped and an approach defined. The selected products linked to consumer resonanting messages were prepared and communicated reaching a selected audience that Naturis could not reach through their traditional channels.
We experimented with Private Labeling of finalized end products through narrow-targeted online campaigns. Because of this out-of-the-box approach, international interest was generated for Naturis’ core products: processed ingredients for the food industry.
Alongside, our digital marketing agency increased Naturis’ online presence by creating a completely new WordPress website, delivering content on a steady basis and pushing this content organically and through paid campaigns to the specific target groups including their distributors.
We generated business opportunities and facilitated the digital transformation of the company, optimising sales and communication processes, which resulted in more business. Through online and international expansion, Naturis moved outside their comfort zone and into international markets. This made them less dependent of the local market evolutions.
