(Salmön+Salmön SEO series part 2)
Link building is a crucial part of Search Engine Optimization, but we’ll admit: it can be a bit of a headache. However, you can count on us to share all the ins and outs, so you’ll be a pro in no time!
What is link building?
Link building is the process of generating backlinks: links on other websites that direct to your website.
Why is link building important?
Link building is one of the most effective ways to strengthen the authority and increase the SEO positioning of your website. You can think of link building as a person’s fame and reputation. If many people say positive things about someone, people will assume they have some authority and they’re important. They will remember them more than someone else. Similarly, if a lot of websites have links that redirect to yours, search engines like Google and Bing will prioritize your website above others.
How does link building work?
These are the actions you should undertake for your link building efforts:
☝🏻 Define which pages of your website you want to reinforce with backlinks
🤘🏻 Establish the anchor texts
🤟🏻 Select the websites to contact and reach out to them
🤚🏻 Create relevant content
🤚🏻☝🏻 Create a mailing and post tracking spreadsheet
🤚🏻✌🏻 Identify the backlinks you achieved
🤚🏻🤟🏻 Regularly monitor your positions using Google Search Console
If there’s one thing that link building proves, it’s that small but consistent efforts pay off in the long term. If you start applying these techniques, we can assure you, you won’t regret it. Need some support? Contact us and we’ll Contact us and we’ll help your website reach new heights.
