How the Cookie Crumbles: Navigating the New Era of Digital Marketing

Net zero cookie world So, here’s the deal: big changes are happening in how cookies work online, and it’s affecting how businesses do their marketing. Basically, those little cookies that track your online activity for ads and stuff are being phased out. This is because people are more concerned about their privacy these days, and […]

Doing business in Italy? 6 times yes!

doing business in Italy

Italy is a popular market for companies, but many are still unsure about entering. The main reason? Doing business in Italy is very different from the rest of the EU. Internationalisation within the EU. Italy is a big economy in Europe, so it’s a good place for companies to grow and enter new markets. That […]

How to open new markets without crossing borders

When talking about new markets, most businesses in Europe tend to think geographically by referring to new countries. This makes sense. In the end, Europe is small enough to hop to your neighbouring countries without too many obstacles. However, it’s possible to try out completely new markets or internationalising without crossing any border. Have you […]