How the Cookie Crumbles: Navigating the New Era of Digital Marketing
Net zero cookie world So, here’s the deal: big changes are happening in how cookies work online, and it’s affecting how businesses do their marketing. Basically, those little cookies that track your online activity for ads and stuff are being phased out. This is because people are more concerned about their privacy these days, and […]
Doing business in Italy? 6 times yes!
Italy is a popular market for companies, but many are still unsure about entering. The main reason? Doing business in Italy is very different from the rest of the EU. Internationalisation within the EU. Italy is a big economy in Europe, so it’s a good place for companies to grow and enter new markets. That […]
How to open new markets without crossing borders
When talking about new markets, most businesses in Europe tend to think geographically by referring to new countries. This makes sense. In the end, Europe is small enough to hop to your neighbouring countries without too many obstacles. However, it’s possible to try out completely new markets or internationalising without crossing any border. Have you […]
5 Google SEO ranking factors that you’re not paying attention to
Finally, the day has arrived. After a couple of months of procrastination, today you are starting to write that blog you always wanted to.
Direct Marketing Strategies on Facebook? You should give it a try.
Contrary to popular belief, yes, you can sell through Facebook to unknown people! There are, however, some conditions to create a successful direct marketing strategy on platforms like Facebook.