1025 Old Insight

Every month we catch a lot of new trends, and we are happy to share some of these fresh ideas with you on this page. Enjoy our insights and survivor skills. Any questions or suggestions? Feel free to share!

Chief Marketing Officer or Chief Value Officer?

The role of a CMO in B2B, and per extension also B2C, has become extremely challenging these days. Often, it is not even clear what the C-suite and the board expect from a Chief Marketing Officer.

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