Chief Marketing Officer or Chief Value Officer?
The role of a CMO in B2B, and per extension also B2C, has become extremely challenging these days. Often, it is not even clear what the C-suite and the board expect from a Chief Marketing Officer.
El impacto del consumismo postdemográfico en el marketing, las ventas y el growth hacking
If you’ve never heard of Post Demographic Consumerism, you’re certainly not the only one. The term is quite new and unknown, but the implications it has on the way you penetrate markets and do marketing, sales and growth hacking, are huge.
¿Qué es la propiedad intelectual (PI) y cómo utilizarla para el crecimiento de la empresa?
At first, you might think Intellectual Property has as much to do with the growth of your business as Pablo Picasso has to do with Jean-Claude Van Damme. Well, it’s time to reconsider, especially if you are interested in Business Growth.
